Are Your Job Ads Attracting the Right Talent?

09-07-2025

If you're sifting through piles of the wrong resumes, your job ad might be the problem - not the talent pool.

Here’s what makes a job ad stand out to the right people:

🎯 1. Clear, Not Clever

Ditch the jargon. Say exactly what the role is, who it's for, and what success looks like.

✍️ 2. Sell the Role

Top candidates want more than a pay rate. Highlight culture, growth, flexibility - what makes your job worth applying for?

✅ 3. Must-Haves vs Nice-to-Haves

List only the essential requirements. Too many demands can scare off great people who might otherwise apply.

📍 4. Be Real

Say where the job is, what the hours are, and what the work actually involves. Transparency builds trust.

💬 5. Speak to Them

Use language that speaks directly to your ideal candidate. Friendly, human, and inspiring gets more clicks than cold and corporate.

💬 At Achieve Group, we know how to write ads that attract the right talent fast. Need help sharpening your message? Let’s create ads that work.